UKRAINIAN VIDEO POETRY AS AN AESTHETIC PHENOMENON OF THE MODERN LITERARY PROCESS
The results of the study of video poetry as a genre are presented. The object of analysis is Ukrainian video poetry, created within the projects CYCLOP (Ukraine), "Overcoming Silence" (Ella Yevtushenko, Daryna Gladun, Lesyk Panasyuk, and others), #DigitalShevchenko, "Power of Speech", "Subjective" (Sofia Bezverkha and Marichka Yarmola), "rosdilovi" (Olga Mykhailyuk and Serhiy Zhadan), "By the way" (Natalia Parshchyk, etc.), ZEBRA festival (Germany). Ukrainian video poetry has been developing since the 2000s and was first presented as part of the CYCLOP festival, which became both a venue for a video poetry competition and a platform for theoretical discussions. The significance of poetic intonation and the interaction of reader and author in video poetry is described. Genre features of video poetry are established, and also types of genre transformation are allocated. It has been proved that video poetry is a syncretic multimedia genre, which combines verbal and nonverbal components. The verbal component is the voice of the reader or poet, as well as the melody that complements them. The non-verbal component is based on the development of a visual metaphor or game plot, it also expresses the perception of images, metaphors, etc. poem. The movement of frames in video poetry is based either on the metric-rhythmic identity of the poem (and the melody that accompanies the reading of poetry) and the video sequence, or the dissonance between the verbal and nonverbal components. Genre features of video poetry can be described as a combination of kinetic images, sound, visual metaphors, the voice of the reader, melody, and others. Genre transformations of video poetry are defined through the creation through animation, feature film script, improvisational transformation, and interaction between different arts or the use of digital technology. It is determined that an important aspect of video poetry is the interaction of the author and the recipient. Watching video poetry, on the one hand, actualizes the associations (verbal and nonverbal) in the memory of the recipient, on the other – enhances the aesthetic experience of perception of the work. It gives a powerful aesthetic and emotional effect.
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