MEDIATED PERSUASION IN PRESENTING A PUBLIC SPEECH IN NEWS: ETHOS, LOGOS OR PATHOS?
The proposed research compares the structure and verbal means implemented in three texts: President V. Zelensky's address to the British Parliament, English and American news texts, which represent the content of the speech to the mass reader. The aim of the article is to establish mediated means of influencing the audience, used by the journalists during the process of mediatization of the public speech. The applied linguorhetorical approach allowed us to investigate the transformations at the stage of disposition, i.e. the organization of ideas and arguments, and elocution associated with linguistic means. The coverage of the Ukrainian leader's speech in the British online edition is based on the emotionalargumentative model, which addresses pathos as a means of persuasion connected with emotions and basic needs of the mass audience, on the one hand, and logos presupposing direct quotes from V. Zelensky's address to support the arguments and theses of the journalist, on the other hand. From the point of view of disposition, the news text consists of three parts: introduction, main part and conclusion, while in the vein of elocution the constructions reflect the appeal to pathos in the introduction and in the conclusion, actualizing the basic needs for belongingness and security and depicting feelings of pity and support on the part of MPs. The main part of the English news text contains constructions identical to those used by V. Zelensky to represent parallels between the Ukrainian and British worldviews and the fight against the enemy, while modified constructions reflect the atrocities and losses in our country. The American news text is based on the authoritative-argumentative transformation model: the authors rely on famous people when interpreting the content of V. Zelensky's speech and quote statements from his address to emphasize their own theses. The appeal to ethos is represented by the authority of Winston Churchill, William Shakespeare and Boris Johnson in the headline and background blocks of the news text, while the appeal to logos is reflected in the use of identical constructions as direct quotes of the Ukrainian president.
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